The social media has taken the world by storm, and everyone knows about Instagram, Snapchat or Facebook. Many businesses and small entrepreneurs market their product or service through social media because it draws a lot of attention to them. When we talk of digital marketing, there is nothing like Caseo Digital Marketing which can increase your web traffic by a great deal. As far as the source of digital marketing is concerned, businesses try various options. Some of them have web pages while others upload videos. As far as the appeal is concerned, people nowadays are more into visual appeal and so social media works on good visual content to grab attention.
If you were to look at the most happening trends, social videos are the “in thing.” So whether you’re marketing your product or service on Facebook, Instagram, or Twitter, it looks like social video content means a lot concerning statistics which are expected to be extremely high in 2018. Very often, digital marketers are working more at developing enduring relationships with people who influence the social media this year so that they don’t have to compete with rival businesses.
Social Media And How It Can Improve Your Business?
Every year has its trend when it comes to generating web traffic. As far as 2018 is concerned, a significant development in marketing strategy this year will be legitimacy and realism in businesses. Consumers are no longer naïve like they used to be and can easily perceive collaborations with brand influencers that don’t seem genuine and can identify them without difficulty, so this is a reason why shrewd marketers will emphasize on building genuine relationships with influencers that gel with their product or service this year.
When it comes to “social media bots,” this year will be one where new and already existing businesses need to give a thought to social media bots. There is no doubt that these “chatbots” have been there for years, but they’ve seen big improvements in Artificial Intelligence of late. Businesses all over the world are working on using what is known as “chatbots” assistance in customer support and making sure that they have a unique marketing strategy for chatbots.
As of now, customer service is one place where chatbots are mainly used. About 61 percent of interactions between the customer and chatbots are focused on queries on customer service. As far as the prospect of chatbots concerned, there is an estimation that chatbots will manage about 85% of interactions with the customer by the year 2020.
With their increasing popularity, marketers will have to pay a lot of attention to stories on social media in the coming years. Started by Snapchat, these stories have now become an essential part of the world of social media. These trends are sure to change the way people perceive both digital and social marketing this year. To make sure that a product or service has an advantage over others, you’ll have to keep updating your strategy and content to make room for changing consumer needs. Whether you decide to introduce chatbots for your customer care or have a “live stream” on Facebook for promoting a particular product, you will have to monitor these developments closely over a period.